Avenue One is a new development in West Omaha that promises to cover 50 square blocks of old farmland with a variety of housing and commercial space. Signs advertising this new development adorn trailers along Dodge near 192nd Street atop its eventual home. A girl the size of a billboard seems to be broadcasting the possibilities. Bring your new family to a new home.
The signs got me thinking. Who will inhabit these new converted farmlands on the edge of town? Who are the intended residents? Who won’t be living here? And further: What does the loss of farmland—which was prairie before that—mean? What does it mean that existing homes in the older core of Omaha are decaying while we build new ones further out?
With the addition of this photo, I’m also retiring the old working title for my Omaha work Omaha Gothic. It never really fit. For now, I’m renaming this series Facades.